Mr. Wilson has over 25 years of proven
experience as a senior executive and general manager in international and domestic marketing,
operations and business development. He is an astute decisive leader with significant start-up
experience and recognized for delivering outstanding bottom line results in a series of complex
business-building missions.
Most recently he served as Senior Vice
President, Smart Card Initiatives - Asia Pacific, for MasterCard International. In this role he
was responsible for assisting MasterCard member banks and alliance partners in developing and
implementing E-business strategies that take advantage of the newer technologies: smart cards,
electronic commerce and mobile telephony. His work resulted in a multi-million dollar alliance
with a leading Australian Internet security company, the development of an E-payment product
strategy for a leading Australian telephone company and the development of an electronic commerce
strategy for a major Australian bank's most profitable customer segment.
Previously, as MasterCard's Senior Vice
President, Advanced Payments - Asia Pacific, he developed and began implementation of the region's
electronic commerce strategy. The results were the development and implementation of three new
local web sites, the rehabilitation of two others, the development of electronic commerce
partnerships and the implementation of preference marketing programs. In addition, he shaped the
direction of the region's smart card strategy by emphasizing smart card initiatives that focused
on MasterCard members and alliances in vertical markets that provide the greatest return.
He demonstrated his strong entrepreneurial and
organization skills in his first assignment at MasterCard that started out as a short term consulting
project to prepare a business plan for a new travelers cheques business. His assignment was expanded
to directing all facets of this new business and serving as General Manager. The global business was
launched in nine months and sales grew from $20 million in the first year to $160 million in the
second and reaching $1.4 billion in year 6.
Bob's background
also includes international operations, systems development/implementation
and high-level troubleshooting and planning for the Office of the
Chairman at American Express. The combination of Bob's skill set,
business acumen, pragmatism and focus on action and implementation
is reflected in his approach to providing workable solutions to a
variety of business problems and opportunities. His ability to leverage
this combination of skills and experience can be found in his successful
implementation of solutions to the following recent problems/opportunities:
· A major financial services company was in
danger of losing market share and its technology leadership because it lacked a secure digital
identification capability for its payment card products.
Identified the value proposition and strategic
need for this capability within the company's product line. Reviewed and evaluated the leading
companies in the digital security industry (commonly referred to as PKI, Public Key Infrastructure).
Identified a company that provided the best strategic fit and negotiated the alliance. Product
implemented in one market with variations under consideration in markets.
· A major Australian Bank was looking to develop
an E-commerce strategy within the framework of the its overall strategy to increase its business
with small and medium sized business.
Identified and assisted the bank in developing
an E-commerce strategy within this target group, its credit card merchant base. Developed an
approach that identified high potential "community groups" with products/services and new businesses
that could be offered to this segment directly or in partnership. Potential "partners" were also
identified. Results were that the bank would use multi-divisional cross function team to focus on
developing new business.
· Global financial services company determined
that a product line was no longer a strategic imperative and should be closed down if it could be
done without antagonizing its major customers or losing face in the industry.
Developed and implemented and exit strategy.
Assessed and identified the potential risks and mitigating factors. Developed customer relationship
management plan, identified product alternatives and managed outsourcing of operations and customer
service. Project was completed without incident.
Bob holds a BS in Mathematics and a MBA in
Management from Long Island University.
